LuPine Outerwear was started by Ellen Kraft McCune in a small Vermont town during Covid. An educator and owner of a private school for over 20 years, Ellen was faced with either closing her school or taking learning 100% outside. So out she went, and the realities of working outdoors every day in Vermont posed some very real challenges. The most pertinent, was how to stay dry when kneeling or sitting. The second issue, which quickly became a matter of real concern to her and surrounding community was the newly unavoidable presence of ticks.
Ellen searched far and wide for comfortable (stretchy and breathable) clothing that allowed for free movement and kept her dry and protected from her surroundings, but nothing fit the bill. Crashing through the brambles and brush, climbing over (and under) trees, and rolling down hills and sitting on the forest floor in all seasons required outerwear that she just couldn’t find.
While walking down the dirt road with Jason, her partner in all things, they were no longer interested in walking through the fields as they had done for so many years prior. Saddened by feeling exiled from their own fields, the sight of her neighbors lupine flowers brought her to tears. In that moment, Ellen committed to finding a solution.
Fine tuning. Problem solving. Making it truly awesome.
The first half of 2023 is dedicated to research and design endeavors and laying a strong foundation for LuPine Outerwear to succeed.
With the help of some amazing people, our first production run hopes to take place in the winter of 2023, and into your hands by the spring of '24.
Field testing is happeninig in collaboration with: Civil Engineers, Surveyors, Outdoor Educators, Hortiultural and Landscaping professionals, VT Department of Forests Parks and Recreation, a female trail crew at Stowe Trails, and the general outdoor enthusiast.
Then into your hands for the spring of 2023.
2022 & 2023 is about getting our products just right.
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Donate to LuPine Outerwear's Success
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From the field to the office
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Kula Cloth Blue
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Kula Cloth Purple
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Technical Bib- Heavy Weight
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The next generation needs you to be healthy.
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Walk without worry
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