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Our mission

LuPine Outerwear’s mission is to raise the bar for women’s outdoor workwear, and help women stay outdoors for longer and with confidence. Using truly rugged and high-tech fabrics with insect repellent technology, fashion and function have no joined forces. Our goal is to empower women to reclaim their passion for wild lands despite the presence of ticks, or working in damp or rugged terrain. Our mission is to create a new generation of outerwear that helps women feel safe, comfortable, and protected from the natural world so we can repair our relationship with nature, and be outside with confidence.

Move with confidence. The world needs people like you.

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